Our Story

Origins

Sacramento Labs was born from experience—the kind you only get by building and running real software businesses for over a decade.

We (Ian and Garrett) first teamed up to start RepairTech, a company that created automated tools for IT professionals. That led to Kabuto, a lightweight remote monitoring platform, and eventually to a merger with RepairShopr, forming the foundation of Syncro—a unified PSA and RMM platform. Syncro grew to serve thousands of businesses, employed over 140 people worldwide, and was ultimately acquired by private equity.

After that exit, we took a step back.

We were proud of what we built—but we didn’t want to play the same game anymore. We didn’t want to chase growth for growth’s sake, or compete in crowded markets just to stay ahead in a feature race.

What we wanted next was different:


A company built to last. A company we’d still want to run 20 years from now.

We started Sacramento Labs to be an evergreen company—not a unicorn farm. We build durable software for overlooked industries. Products that are profitable, impactful, and calm to operate. Products that solve real problems for real people—and don’t require constant reinvention to stay alive.

Ian Alexander

Co-Founder

Garrett Milster

Co-Founder

How We Choose What to Build

We say no to most ideas—and that’s by design.


At Sacramento Labs, we don’t chase trends or optimize for headlines. We build what we want to own for the long haul.

 

Our filters are strict because our bar is high. To make the cut, an idea needs to check most of these boxes:

 

  • Real-World Problem – It solves a specific, recurring pain—not just a “nice to have.”

  • Niche Industry – We avoid saturated markets and focus on overlooked sectors where we can build quietly and profitably.

  • Evergreen Potential – Will it still be useful a decade from now? We’re not interested in building for a trend cycle.

  • Sustainable to Operate – The product must be manageable long-term. No firefighting, no death by edge case, no spiraling tech debt.

  • Positive Impact – The product should make the world better—or we donate a portion of profits to a relevant cause in the industry it serves.

  • Financial Viability – There has to be a clear path to revenue. A great idea still needs to support a durable business.

We’re especially cautious when customer needs vary wildly—that’s often a sign the product will bloat over time.


We look for elegant, focused solutions that solve 80% of the problem for 80% of users.

Where Our Ideas Come From

Great ideas can come from anywhere—but here’s where we usually find the ones worth building:

 

  • Our own operational scars from running SaaS businesses

  • Friends and peers hitting friction in their industries

  • Sacramento community members solving tough public-sector problems

  • Trusted collaborators who bring deep domain insight and curiosity

We’re always open to new conversations—especially if you bring a problem and need strategy, product, or technical firepower to bring it to life.

Who We Collaborate With

We don’t build in a vacuum. Many of our best products started with a conversation.

Researchers and Subject Matter Experts

If you understand a niche better than anyone else—but need help turning that expertise into a product—we can help you get there.

Government and Public Sector Professionals

Some of the most important problems live in the public sector. We work with mission-driven professionals who want to modernize how things get done.

Early Founders and Problem Owners

If you’ve got deep conviction about a problem—but need help validating it, building it, and bringing it to market—we can be your co-pilot.

Talk to us

Have any questions? We’re always happy to chat. Feel free to email us at ian@sacramentolabs.com.